I Put A Lot of Thought Into It All

There's one thing I've never understood: the obsession with price. Or more honestly — the obsession with profit.

Every company seems fixated on the margin, on the number that grows quarter over quarter. I understand its significance. Businesses need to survive. But personally, I believe that the moment you turn profit into a god — the moment materialism becomes your north star — you stop being authentic. You stop being valuable to the community you set out to serve. Your worth was never meant to be measured in currency. It's measured in work ethic. In the quiet, stubborn desire to keep going even when no one's counting.

So if I redirected my compass toward squeezing another penny from every student who walks through our doors — yarg! (pardon the pirate talk) — imagine how hollow we'd become. Just another school. Another line item. Another set of prices that make you tilt your head and wonder how anyone affords to learn anymore.

That's not why I do this.

We lowered our tuition by fifty percent. Name one company, off the top of your head, no research allowed, that's done that. We did it because we care — because we built a pricing model that pays our staff fairly and lets the student, whether they're just starting, mid-journey, or already walked across the stage, actually keep something in their pocket. I have what I need. I live well. So why chase more? Why let hunger for money replace hunger for purpose?

This is my first entry in a while, I know. Life has a way of asking you to step back before it lets you step forward again. But your transparent CEO is back — boom, baby.

I've been toying with an idea: turning this into a livestream. A real tell-all, maybe with a co-host, where we talk candidly about the state of healthcare, the state of education, and what it actually means to lead inside these strange, unique little corners we occupy. Semi-casual. Unfiltered. The kind of conversation you'd have at a kitchen table, not a boardroom. I'm not fully sold on it yet — that kind of project takes real time, and I'm already stretched thin. But the idea keeps tapping me on the shoulder.

How have you all been? I hope well.

Believe it or not, I think about the people who read these. So if you're one of them — I hope life has been kind to you.

And to you, dear reader, I have something sweet to share: we're still standing at the very edge of a new horizon, but the team and I are quietly building two new programs — an Assisted Living Manager track and a Phlebotomy program. No launch date yet. We're just planting the first seeds. But we’ve had a few meetings and may or m ay not have documents and applications on my desk… ( I do :p )

Anyway — thank you for reading this. Every decision I make for this company is made with heart. I think about the people it will touch, the lives it might shift, even in small ways. If you're reading this, it means something. It means you're part of that.

Thank you.